How FITNESS CAME HOME
Not since 17 million women worldwide brandished leg warmers, a leotard and a video of Jane Fonda furiously ab-crunching herself into a dewy sheen has at-home exercise been so in vogue.
“It’s undoubtedly a rapidly growing sector, with recent reports estimating the industry is worth more than $9.6 billion globally,” says Laura Hill, senior editor at Welltodo, a digital content platform reporting on international health and fitness trends. It’s also an unrecognisable sector from the one Fonda pretty much launched about 35 years ago.
Gone are the days of frantically pressing rewind to figure out what the hell
