Radio Ink Magazine

THE 10 COMMANDMENTS OF RADIO SALES

Selling radio is almost like a religious experience. It requires faith, commitment, tenacity, and above all, integrity. That said, the following comes straight from the Radio Advertising Bible (the other RAB”). Picture yourself standing on the mount, ready to receive the Word. You may not find it etched on tablets, but here’s how it reads…

The First Commandment: Thou Shalt Put Thy Clients First

Without question, you will be put

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