Radio Ink Magazine

THE SALE IS NOT OVER — UNTIL YOU GET THE MONEY

The old saying “A sale is never complete until they sign on the dotted line” is true, to a point. In reality, the sales cycle is never really complete until — you get paid!

As a media sales rep, collections are part of the responsibilities, but for many, it can be a very difficult and stressful task. And when not handled properly, it can cost everyone involved — the sales rep, the radio station, even the

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