Radio Ink Magazine

Radio + Rebranding = Success For This Wisconsin Orthopedic Clinic!

Being part of a community for half a century is quite an accomplishment for a medical clinic. The name becomes ingrained. So how do you change the name without losing patients? Stevens Point Orthopedic Administrator Shane Melenbacker, with the help of Midwest Communications Group’s stations in Wausau, Wisconsin, turned to radio to get the word out.

Radio Ink: Tell us about Stevens Point Orthopedics.

We’ve been in the community for about 50 years under the name Klasinski Clinic. For quite a while, we were the only

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