COLLECTABLES

AT THE MUSEUM

THE BRIGHT DESIGNS OF OLD BOX LABELS CELEBRATES THE APPLE ISLE’S PRODUCE IN GLORIOUS TECHNICOLOUR.

IN THE 1970S as fruit box labels were being phased out of use, the State Library of Tasmania began to collect some of these colourful examples of early 20th-century advertising. This archive now provides wonderful insights into the production and promotion of Tasmanian fruit, especially apples, as they were exported