INDIE LAB
Jul 31, 2019
2 minutes
BY CHRISTOPHER STOLLAR
Journalists are a lot like agents—they love a good story.
But convincing them to cover your book requires a unique hook that must go beyond a traditional press release. Like any good public relations strategy, there are four main steps to crafting the perfect media pitch that answers these questions:
• RESEARCH: Who should I pitch to?
• Why would they care about my story?
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