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    PUTTING YOUR MARK ON MARKETING

    Jul 22, 2019 3 minutes

    Understanding how to implement effective marketing and sales strategies while developing a ‘brand’ for your organisation is a complex and challenging assignment.

    “Organisations are often confused by the very term ‘marketing’, its actual value and effectiveness, where it sits in the company structure and, in today’s digital world, what to do with the wealth of customer data that is available,” says Veronica Aris, head of sales and marketing at The Icehouse, which provides business training and investment opportunities for SMEs and startups in New Zealand.

    “Successful marketing is about understanding the basics,” says Aris. “It’s about

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