NZBusiness and Management

Growing sales through slipstreams

IN THE PAST few months we’ve looked at the ‘8 levers of sales growth’ – the different tactical moves you can pull to change the performance of your business. In some we saw a clear ‘either/or’ scenario; however the following lever stands on its own.

This month we consider the eighth and final lever – the development of slipstreams.

A slipstream, in this sense, is essentially a targeted channel where

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