North & South

TALKIN’ ABOUT MY GENERATION

Bauer Insights IQ’s September 2019 “Generation Game” research was conducted with parents of millennials and, in a separate survey, with millennials themselves. More than 600 people responded, the majority from the parents’ survey.

Asked if they assisted their millennial children financially, 73% of parents said yes, with a further 19% saying they have done so in the past. Seventy per cent of parents said it was much easier for them to buy a house than it is for their kids; 76% of the millennials agreed.

Of those parents helping their kids out financially, 23% have done so by contributing to a house deposit. But topping the list

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