The European Business Review

Enhancing VALUE through Customer Centric SUPPLY CHAIN

In today’s fast-changing marketplace, Allan Dow, President of Logility, knows all too well that a customer centric approach to any business is the only holy grail to success. In this interview, he shares with us the critical role of innovative supply chain management in enabling companies to satisfy their customers’ needs beyond their expectations, and how Logility has successfully helped companies to stay ahead of the competition across industries.

Q In today’s fast-paced business environment, what do successful leaders such as yourself have top of mind each and every day?

A Today, the supply chain has evolved into a critical component of a company’s ability to satisfy customers, drive profitable growth and deliver new innovations to the market. As the pace of business continues to accelerate, our customers look to Logility to help them stay prepared for new opportunities or risks that may emerge on the horizon. Cyber security, tariffs and changing political leadership are just a few examples of the challenges that are top of mind for me and the leadership team at Logility.

For example, the current escalation (and uncertainty) of tariffs around the world has a significant impact on supply chain operations and a company’s ability to meet their financial and customer service goals. Our solutions help customers model and evaluate the most profitable course of action to minimise the impact of these added costs and uncertainties.

Another key challenge is the ability to attract and

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