10 ways to help your make-up LAST LONGER

It’s long been a goal of the beauty industry to achieve make-up products that require minimal, if any, touch ups – lasting from the moment you put them on in the morning until they disappear down the sink at night.

The degree of success depends on what you’re after. Many items claim eight, 16 and even 24 hours of wear, but whether you’d like the state of your face after wearing them for a full day and night is another story. Many long-wear products feel thick and uncomfortable, look chalky and settle in lines well before their expected “expiry” on your skin.

There are some winners however – products and approaches that extend the life of your look and, if they do start to migrate, wear off evenly, rather than leaving drop-down, smudges and that dreaded “ring-fence” perimeter of colour