Lebanon Opportunities

Exporting F&B franchisors are tapping new markets

Restaurant franchisors have plans to expand into new international markets this year. Many have signed franchise contracts in multiple countries including Nigeria, Iraq, and Armenia, and are negotiating deals in untapped European countries such as Bulgaria and Sweden. “The [Lebanese] cuisine has become among the top cuisines in the world, and is increasingly demanded,” said Maroun Daou, Chief Operations Officer at Ghia Holding, the company behind Abd El Wahab, Ahwak, and Duo. Franchisors are also spotting opportunities in the Far East.

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