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  • Marketing

    Brain trust

    Oct 14, 2019 4 minutes

    MELANIE PORTELLI

    While an in-house advertising team will generally stay clear of all things risk, tip my hat to the gang at Koala mattresses. Since at least 2017 its ‘Aussie battler’ tone of voice has stayed true, and it has been upping the ante on the provocation meter. This year it launched its ’How good are sickies’, campaign which caught my ear during a well-timed morning radio slot. From my perspective, the concept shines in its simplicity:

    “Koala mattresses are so comfy you will want to take a sickie, and that’s OK.” The film feels like a Meat and Livestock Aussie tribute with

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