Screen test
Campaign Galaxy S10 launch
Client Optus
Partners Scentre Group BrandSpace and Quividi
Background: Optus’ launch of the new Samsung Galaxy S10 smartphone was one of its key handset launches of the year. With a large proportion of Samsung customers coming off contract between February and June and showing high intent to switch and consider Optus, there was a need to position Optus as the smarter choice for Samsung’s tech-savvy target audience.
In an increasingly competitive market, customers always want more from their telco. Optus insights revealed that there are a significant number of mobile users that are still not happy with their current carrier.
Optus stores are located in Scentre Group’s platform of
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