Marketing

Education or educrastination?

“Unlike a university or traditional education model where lecturers must go through a rigorous process in order to teach, the online course model can be utilised by anyone, anywhere with low barrier to entry.”

For many Australians growing up in the 1980s and ‘90s, education followed a somewhat straight path. Primary school led to secondary school which led to one of three outcomes: a job, a university placement or a spot at a local TAFE. In 1997, when the internet started to seep its way into Australian households, only 16.4 percent of us utilised it, according to World Bank, most likely for things like email communication or booking a hotel. Certainly not for educational purposes. Flash forward. In 2018, internet usage in Australia hit an all-time high of 88 percent, with 69 percent of the population using social media and a further 78 percent using internet-connected smart phones, according to We Are Social. Alongside our love

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