Marketing

PATHWAYS ANDPASSIONS

“I’d love to see an agency model that was working, and I have seen change but it really is an ongoing challenge that needs to be addressed.”

Straight after finishing university, Terri Martin was lucky enough to find exactly what suited her from the very beginning of her career. It was actually a fluke that led her into the marketing industry, “I desperately wanted to work in the music industry but there were just no jobs in Brisbane”. Martin’s first role was at The Marketing Store, a promotional marketing agency where she worked on clients like Kellogg’s, Smirnoff and Optus. It was the variety within the role – having different clients and different projects – that grabbed her and she knew that this was where she wanted to be.

She then moved to the UK where she worked as a brand manager at Nickelodeon, at the height of the channel’s success. “I absolutely loved that role and that company, we were the number-one children’s TV channel at the time and everyone wanted a piece of

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