More from Marketing

Marketing4 min readPsychology
Brain Trust
Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
Marketing4 min read
The Slow Treatment
Campaign Slow TV Client ME Bank Agency Either Either Background: Since rebranding in 2015, industry superfund-owned bank ME has differentiated itself from other Australian banks by developing and executing a social strategy that is not what you
Marketing2 min read
Case study: The Rock Oyster book
Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste

Related Books & Audiobooks