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    Why Trade Shows Are Worthy of Your Marketing Budget

    Jun 26, 2019 4 minutes
    BY BEN DURST

    Each new year seems to usher in more unrealistic expectations on sales and marketing leadership, accompanied by level or shrinking budgets. The question remains for companies of all sizes, are trade shows worth any of my time or budget?

    The answer is simple; yes, they are worth it. They provide:

    • One of the few forums where you have prequalified leads all in one place

    • A chance to gain new customers and build relationships with existing ones

    • An opportunity to be around and in front of the buying decision teams for your customers

    • A chance to gain intelligence on the market and your competitors.

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