The 5 Best Practices for Improving Partner Marketing
Neglecting partners in your marketing strategy is a quick way to miss a revenue target. Paying attention to all channel partners will stretch a team and your budget to breaking point.
A ‘throw it on the wall and see what sticks’ approach, and signing up every channel partner to represent your products does not grow sales. In fact, it does the opposite, it reduces sales. Find your sweet spot, and improve your partner marketing.
Chief marketing officers
