Local Citations

There is a simple marketing tactic that can give any antiques dealer an edge against local competition. The tactic works not because it is inherently powerful but because most antiques dealers ignore it altogether. The tactic is to employ and optimize local citations. Doing so improves your search engine page position, allowing in more people to be exposed to your business online. More exposure results in more phone calls, foot traffic and sales.

A citation is beautifully simple: it lists the name, address, phone number and web address of your business. This information, generally referred to as NAP, is a foundational element of Google local search. There are two common citation sources: online