ADHESIVE HOLDS A FEW TRUTHS TO BE SELF-EVIDENT:

1. SCREW THE CHANNEL PLAN, WHAT’S YOUR BUSINESS CHALLENGE?

2. EVERYTHING IS PR (cheers Faris Yakoub for that one!)

3. FRICTION’S GREAT FOR CREATIVITY BUT USELESS FOR AGENCY ROSTERS

4. DID WE CHANGE THINGS FOR THE BETTER?

As long as we keep these truths at the heart of every client relationship, we know we can make a real impact for their business regardless of the industry landscape or “thought leader” think