ON BRAND
As advertising philosopher Jeremy Bullmore once observed: “Products are made and owned by companies. Brands, on the other hand, are made and owned by people… by the public… by consumers. A brand image belongs not to a brand – but to those who have knowledge of that brand.” But that image can be shaped through good design – and an understanding that brands exist everywhere customers interact with them.
As such, brand strategy needs to start at the beginning and attempt to define the
