BOTH SIDES NOW
Mar 20, 2018
3 minutes
Many agency suits, strategists and even creatives switch from agency to client side at some point in their career. Maybe it’s the ability to focus on one thing and do it well or the opportunity to call the shots on what gets done. Often, it’s just that greater sense of job stability and structure that corporate life appears to offer.
When I started out as a marketer, the glamour and pace of the
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