SLOW AND STEADY? NOT IN THIS GAME
They call it the 81 rule – 19 percent talk, 81 percent action. Most agencies will do the opposite, spending most of their time on talking and ideation, the partners say, but at EightyOne they’ve flipped the script.
“EightyOne was born out of a little frustration with how long it took to solve problems,” Constable says.
“We thought there was a smarter, faster way of doing things and the answer to that was to be nimble.”
He says reverse briefs, constant back and forth and flawed processes often meant it was weeks before anything was
