ALCOHOL FREE
Despite news reports (and trend reports) suggesting a cultural shift towards drinking less, the truth is more complicated. Binge drinking might be downward trending (which is great) but casual drinking — a glass of wine to unwind after work, for example — is on the rise. Our weekly spend on alcohol has remained more or less unchanged in the last five years. We’re innovating; changing the way we drink to be more aligned with contemporary viewpoints and values, which lean more into creating connections rather than
