CosBeauty Magazine

40 OVER 40

In 2017, American cosmetics company Cover Girl took a stand against the ageist rhetoric of recent years by naming then 69-year-old Maye Musk as the new face of its brand.

The move was celebrated worldwide as a bold step towards greater age diversity in advertising and, on a practical level, sent a very important message – beauty does not fade with age.

Musk’s image

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