Millennials on a mission
May 11, 2018
2 minutes
WORDS BY EMMA KELLY
They’ve been dubbed the ‘snowflake generation’, but there’s more to millennials than society gives them credit for. Born between 1980 and 2000, millennials link their identities to brands that are committed to ethical and fair consumer practices in a way their predecessors did not. This shift has moved this generation from indiscriminate consumers to ones with heart, a
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