Newsweek

Selling Entertainment in Quick Bites

ack on February 2, during the Kansas City Chiefs’ come-from-behind victory over the San Francisco 49ers in Super Bowl LIV, a TV commercial featured a bank robbery gone wrong because the getaway driver was obsessing over a Quibi video on his smartphone. You could almost hear viewers in living rooms and sports bars across the country asking in unison: “What the

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