AdNews

PrNews

What were your initial thoughts on the PR brief at hand?

It was like being back at AWARD School! It was a challenge to distil our thinking down to a single page. We had a lot of fun with it.

Advertising and PR go hand in hand, but we found it interesting how [traditionally]

You’re reading a preview, subscribe to read more.

More from AdNews

AdNews3 min read
Mindshare’s Winning the Game for Kayo Sport
The AdNews Best Use of Data in Campaign Planning (Sponsored by OMA) went to Mindshare’s Winning the Game for Kayo Sport for client Streamotion. “This campaign hit the criteria on the head,” the judges said. “The judges were impressed by the strong pe
AdNews5 min read
Melinda Geertz Hall of Fame
Melinda Geertz, with an almost four decade career with the one agency, Leo Burnett, was inducted in the Advertising Hall of Fame at the AdNews Agency of the Year Awards Long Lunch at the SCG, Sydney. “This is recognition that I would never, in my wil
AdNews3 min read
Flipvertising by CHEP Network
The Media Campaign of the Year is Flipvertising by CHEP Network. “The campaign doubled down on digital to create a compelling contextual media buy that engaged consumers and 'flipped' the advertising rulebook,” the judges said. This campaign broke ta

Related Books & Audiobooks