so what can I DO?

there’s no denying the KeepCup movement has been effective. But perhaps too effective, diverting our attention away from making bigger ecoconscious changes. Doing small things can become an excuse not to do harder things. We might think, “Well, I’ve got my KeepCup and I’ve put my recycling out, so I can get in my car and drive a kilometre down the road to buy the milk.” While it’s great