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    SUCCESSFUL BUSINESSES KNOW HOW AND WHEN TO PIVOT – DO YOU?

    Apr 22, 2020 6 minutes

    As we settle into 2020, it’s fair to say that responsiveness will be the thing that makes or breaks your business.

    We’ve seen several years of predominantly good news and buoyant growth for businesses; however, as we’ve seen in the early months of this year, the unexpected can happen – and it doesn’t take very long for the bottom to fall out of the market in a crisis.

    There’s not a business in New Zealand that hasn’t been affected by the novel coronavirus (COVID-19) and subsequent lockdown. We moved quickly past ‘wait and see’ and most businesses didn’t have much time to prepare before they were facing a completely new operational reality. From revenue disruptions and liquidity crises to the significant impact on people and culture, businesses have had to act quickly and be bold to have a hope of survival.

    Despite the growth goals many had in 2020, when faced with the option of growth or survival, we pursue the latter every time. Things were already changing –

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