Marketing

Don't like it? Change it

Campaign

Future without change

Client

Monash University

Agency

VMLY&R

Background: We all know what kind of world we want to see in years to come, but if we continue to merely adapt to pressing global challenges, rather than solve them, we won’t end up with the world for which we hoped. A future without change is no future at all.

In April 2018, Monash University launched its brand campaign, ‘If you don’t like it, change it’ (or ‘Change it’ for short). This campaign was sector-defining, telling a genuine brand story that encapsulated Monash’s purpose, what it stood for and and laid out a call to action: come to Monash and create change – in yourself, and for the world.

‘Change it’

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