HOW WELL DO YOU KNOW YOUR FOOD ?

We increasingly want to feel closer to food, and the interest in choosing quality produce from sustainable sources has never been greater as we look more seriously at where our food comes from, and how it is grown and farmed. Singapore’s expanding disposable income, increasing health concerns and consumer awareness is driving the local organic market boom, as consumers progressively go ‘green, local and niche’ for a healthier lifestyle.

Less processed and more natural, healthier foods, while gradually replacing red meat by more plant-based protein is all the rage. In a recent study conducted by UBS on the future of food, KPMG reported the health and wellness industry being valued at approximately US$769 billion. And with good reason too. In the same study, the World Health Organization (WHO) estimated that 80 percent of premature heart disease cases, strokes and incidences of type-2 diabetes, and up to 40 percent of cancers, could be avoided if unhealthy diets were eliminated.

However, our current agricultural systems are unsustainable now, with industry experts saying that access to nutritious food is a struggle as the demand for