Benefits Come From Putting Customer First

In my experience as a coin dealer since 1981, putting customers first results in long-term customer patronage. Long-term customers are far more profitable over time than a larger number of one-shot patrons. As I have shared with the staff at the company where I work, “If you take care of your customers, your customers will take care of you.” This is probably great advice for every kind of business.

Coin dealers can make a profit by selling merchandise at a higher price than what it would cost to replace it. Collectors, above and beyond the enjoyment of being able to own fascinating and historic treasures, have a different