SUICIDEBOYS

At 24 and 25, New Orleans based cousins Aristos Petrou and Scott Arceneaux Jr. made a pact to allot the next five years of their lives to making it in the music industry. If they failed, the consequences were steep. “We decided to give this ‘til we were 30 and if we didn’t make it by 30, we’d fucking kill ourselves,” Petrou, who’s now known to the world as Ruby da Cherry, says. “This is all we wanted to do and if we couldn’t do it, we didn’t see a point in living.”

The duo cultivated a passion for music at a young age, with Petrou playing in punk bands from 12 onward and Arcenaux beginning to produce beats at 19. Neither had an initial intent to pursue hip-hop, but after reconnecting as adults, the pair began rapping together in their spare time. “Around 2013, we linked up and I got this DSLR Canon P3I as a present for graduating college, and I wanted to start shooting and