BUILDING ‘HONEST’ BULLETS
The economics of the firearms business can be summed up with this analogy: Do you want to sell dogs or dog food? For Hornady, the answer was simple: ammunition. After all, all firearms need ammunition ... and they always will.
The Hornady ammunition story began because Joyce Hornady saw a need in the firearms industry emerging after World War II. He thought a lot of shooters, like him, would need a good bullet to reload. He knew he was right long before the banks did, and he forged ahead with his dream.
THE DREAM BEGINS
From the beginning, Joyce Hornady made it clear to the world that his business would be brave, daring and practical. Fueled by his core values of building “accurate, deadly, dependable” bullets, Hornady Manufacturing Company continued to grow.
Hornady’s climb to success wasn’t an easy one, however. In 1981, with the Hornady brand well-established and growing, its founder and leader, Joyce Hornady, along with Hornady engineer Edward Heers and Hornady customer service manager Jim Garber, was killed in
