SOCCER TEAMS TURNING TO VIRTUAL ‘FAN TOKENS’ TO RAISE MONEY
Jun 27, 2020
3 minutes
Image: Joan Monfort
Soccer clubs around Europe are increasingly turning to virtual “fan tokens” to raise money and enhance fan engagement.
And the money can pile up fast.
The latest club to enter the world of blockchain, Spanish champion Barcelona, generated 1.2 million euros ($1.3 million) in less than two hours.
The 600,000 Barcelona cryptocurrency-based tokens, which sold for 2 euros ($2.20) each, give fans exclusive voting rights in club-specific polls and can give them a chance to win rewards
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