Netflix changed media forever. Can this streamer bring the revolution to Latino audiences?
The Edward James Olmos movie "Windows on the World," about a Mexican family's ordeal during the Sept. 11 terrorist attacks, was scheduled to open on 100 theater screens nationwide this summer. Then, the novel coronavirus struck and shut down cinemas worldwide.
So the film's producers scrambled to find another way to release the movie. They settled on a small but fast-growing streaming service called VIX. The platform has 20,000 hours of mostly Spanish-language content and has a large following in Mexico and in the United States.
"All things being equal, they were the best," said co-writer and producer Robert Mailer Anderson. "They understood the film."
The high profile release in April was another boost for VIX. The Miami-based
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