Radio Ink Magazine

Coaching Talent: A Message to Program Directors

The coaching talent receive can make a big and immediate difference in a station’s ratings. Unfortunately, too many program directors either spend too little time coaching an on-air personality — or they over-coach and attempt to control every element of a show. You’re not directing a movie. You’re guiding a personality as they work extemporaneously.

Here are the key tips I apply when coaching talent:

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