ANYA VIOLET, CORINNE MAYER, JAIME DEMPSEY
May 11, 2020
3 minutes
Story and Photography by JULIA LAPALME
In the male-dominated world of motorcycling, protective-gear makers largely approached designing for women by using either the stereotypical “pink it and shrink it” approach, or simply adding rhinestones, fringe, or prints depicting floral designs or tribal butterflies. And loudly logoed, to boot.
Things have finally changed over the past few years as several boutique brands have popped up offering a different design approach. ATWYLD, founded by Anya Violet, Corinne Mayer, and Jaime Dempsey, is one of
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