Radio Ink Magazine

40 Ways To Make Radio Stronger For The Next 100 Years

Dynamic, engaging, unique, creative, entertaining, intimate, purposeful, resilient. As radio heads towards its centennial celebration, those are just a few of the words to describe the business fans adore, advertisers respect, and we all love.

Our resolve as an industry is being tested in ways we never expected with a pandemic, a recession, and disruptive forces all around us. As we prepare to blow out the candles on the birthday cake, I decided to ask various folks associated with the industry this question: “What will make radio stronger for the next 100 years?”

I approached a diverse group, ranging from programmers to CEOs, owners to sales leaders, consultants to marketers, market managers to engineers, brokers to futurists. We ran the gamut. We also allowed for anonymity so they could push the envelope.

As this issue celebrates

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