The Atlantic

How Pop Music’s Teenage Dream Ended

A decade ago, Katy Perry’s sound was ubiquitous. Today, it’s niche. How did a genre defined by popularity become unpopular?

Updated at 11:39 a.m. ET on September 2, 2020.

“I am a walking cartoon most days,” Katy Perry told Billboard in 2010, and anyone who lived through the reign of Teenage Dream—Perry’s smash album that turned 10 years old on August 24—knows what she meant. Everywhere you looked or clicked back then, there was Perry, wrapped in candy-cane stripes, firing whipped cream from her breasts, wearing a toothpaste-blue wig, and grinning like an emoji. She titled one world tour “Hello Katy,” a nod to the Japanese cat character on gel pens worldwide. She made her voice-acting debut, in 2011, by playing Smurfette.

Perry’s music was cartoonish too: simple, silly, with lyrics stringing together caricature-like images of high-school parties, seductive aliens, and girls in Daisy Dukes with bikinis on top. Kids loved the stuff, and adults, bopping along at karaoke or Starbucks, enjoyed it too. (Maybe that’s because, like with so much classic Disney and Looney Tunes animation, the cuteness barely disguised a ton of raunch.) Teenage Dream generated five No. 1 singles in the United Statesa feat previously accomplished only by Michael Jackson’s Badand it went platinum eight times.*

Perry wasn’t alone in achieving domination through colorful looks and stomping songs. arrived amid a wave of female pop singers selling their own costumed fictions: Lady Gaga, a walking Gaudí cathedral, roared EDM operas. Beyoncé shimmied in the guise of her alter ego, Sasha Fierce. Nicki Minaj—in commercial, aesthetic, or sociological terms—like Perry’s did.

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