KEEPING HUMAN CONNECTION IN THE CONNECTED FITNESS WORLD

At a time when the fitness industry is moving faster than ever, largely due to technological advancements, the digital world of connected fitness is certainly grabbing much of the attention. As a result, fitness brands everywhere are looking for ways to provide gym operators and PTs with ‘connected’ solutions that enable them to form stronger and more meaningful relationships with members/clients. But while many are embracing connected fitness, others still view digital technology as a potential threat to human connection when – in actual fact – it has the power to both maintain and enhance this vital aspect of the gym experience.

During this period of uncertainty surrounding the COVID-19 pandemic, now could well be the time to take a deeper look at connected fitness to see how it can be successfully integrated into a gym environment and maximised to its full potential.

However, before we dive right in, it’s important to first define connected fitness. Generally