WATCH THIS SPACE

Pick up a Garmin or an Apple Watch, head to the exercise screen and you’ll find the promise of being able to track pretty much every activity under the sun. Except that when you hit that Start button before a lifting session or a CrossFit class, the reality is pretty limited.

It’s simply not a level playing field when you see the level of monitoring, metrics and insights on offer for a runner or a swimmer, compared to someone who favours muscling up over running quicker.

For many sports watch companies, it’s clear the kind of features that can bring real value to strength training hasn’t been high on the list of priorities. But that’s beginning to change, and there’s now a greater appreciation that people are taking a more multimodal approach to fitness. Doing one single thing is not the optimal way to train.

Building a watch better suited for gym-based training feels like the last frontier. Great