Business Today

Leadership Mantras

We Went by the 80:20 Rule

Varun Berry, MD, Britannia

It's important to adapt to things. It's important that we don't get our working set in stone. For instance, street food vendors have gone out of business, restaurants have gone out of business, there is a lot more consumption happening at home. Never could we have imagined that, in a situation like this, rural would do better than urban. Paradigms are changing. We are adapting to them.

If done well, even challenging situations such as these can become opportunities. We used to think we have to work only from office but we worked well from homes. Our protocols were set, we would hold virtual meetings and all the bookish ideas that we need to travel, that we need to be in the market to sell, went out of the window. Going out to the market is important, but we realised that when there is a situation where one can't do that, we can get our job done. Our sales team couldn't

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