Business Today

Leadership Mantras

We Went by the 80:20 Rule

Varun Berry, MD, Britannia

It's important to adapt to things. It's important that we don't get our working set in stone. For instance, street food vendors have gone out of business, restaurants have gone out of business, there is a lot more consumption happening at home. Never could we have imagined that, in a situation like this, rural would do better than urban. Paradigms are changing. We are adapting to them.

If done well, even challenging situations such as these can become opportunities. We used to think we have to work only from office but we worked well from homes. Our protocols were set, we would hold virtual meetings and all the bookish ideas that we need to travel, that we need to be in the market to sell, went out of the window. Going out to the market is important, but we realised that when there is a situation where one can't do that, we can get our job done. Our sales team couldn't

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today1 min read
Action And Reaction
1 The gold loans market has witnessed significant growth, with compound annual growth rate of 22.7% in the three years to FY23 2 The gold loans outstanding of banks and NBFCs was ₹6.1 lakh crore as of FY23, per a Nirmal Bang report 3 The average gros
Business Today3 min read
“Core Of Insurance Lies In Long-term Security”
WITH A WEALTH of experience and a visionary approach, Vibha Padalkar, MD & CEO of HDFC Life, has been instrumental in shaping the insurer’s success amid an evolving market landscape. In an interaction with Business Today, she talks about strategic in
Business Today1 min read
All Guns Blazing
INDIA’S DEFENCE EXPORTS HAVE JUMPED ALMOST 31-FOLD TO A RECORD OF ₹21,083 CRORE IN FY24 FROM ₹686 CRORE IN FY14, REFLECTING THE COUNTRY’S GROWING CLOUT IN THE GLOBAL DEFENCE MANUFACTURING MARKET. WITH A ROBUST LOCAL MANUFACTURING ECOSYSTEM AND MORE T

Related Books & Audiobooks