Digital Photo Pro

Understanding The Four Levels Of Professional Livestreaming

I recently wrote a post on HDVideo-Pro’s blog in which I divided livestreaming into four tiers. For me, this exercise is an effective way to examine not only what livestreaming is but also who the clients are for this service and what kind of gear, skills and creativity you need to succeed at that level. It can also help answer which tier you’re currently at now or aspire to in the near future.

Tier 1—Small Business, Institutional Users: This sector is already using livestreaming to conduct meetings, round tables and discussions. There are teachers as well now utilizing livestream teaching for their students online. This market is already saturated and well served by all of the free or low-cost livestreaming commodity services like Skype, Zoom, Google Meet and Microsoft Teams. I’d also lump social media content creators into this category.

By and large, this is a DIY sector since few people on this level have the budget or are spending much money to livestream. They mostly sit at their computers and talk to others in groups online. Production values are low to nonexistent, although there are exceptions to the rule, of course. Many people at this level also use low-grade, built-in webcams on their laptops, iPhones or low-cost external webcams.

There’s very little business opportunity here for a production company or freelancer.

This type of client may want to hire someone to livestream their event, such as a wedding, funeral, graduation, a band’s performance, school presentation or event or low-end corporate live event. This level of production can be accomplished with a small one- or two-person crew using some simple camcorders or even PTZ remote cameras running

Citiți o mostră, înregistrați-vă pentru a citi în continuare.

Mai multe de la Digital Photo Pro

Digital Photo Pro7 min cititeTechnology & Engineering
AUDIO ASSIST—REVIEW: The Best Lavalier Microphones
Choosing the right microphone for any given situation can be a daunting task, especially if you aren’t a professional sound mixer or audio engineer. One of the most practical microphones to consider is the humble lavalier, which is used in so many sc
Digital Photo Pro2 min citite
Editor’s Note
Years ago, when I was learning to play guitar, I’d spend months trying to figure out songs by Yes guitarist Steve Howe, one of progressive rock’s most gifted virtuosos. I’d bother my guitar teacher, who would groan but relent and help me learn one so
Digital Photo Pro6 min cititeScience & Mathematics
The Magic Of The City In Motion
Vincent Laforet first fell in love with shooting aerials as a teenager while flying back and forth from New York City to visit his father who lived in France. During those overnight flights, Laforet would stare out the window, mesmerized by the compl