Radio Ink Magazine

How To Get Outside The Box

These are the basic principles of Chaotic Parable Ad Writing:

1. Approach your subject from an unexpected angle.

2. Tell two stories at once, using the relationship between two things as a pattern to reveal the relationship between two other things.

3. Allow the listener to arrive at their own conclusion.

In the New Testament, stories like these are known as parables.

This is the challenge we outlined in the previous issue of Radio Ink (10/19/20):

STEP ONE: I have chosen the word “Molokai” to be our unexpected beginning.

Send a link to the website of a product or service for which an ad could not possibly begin with

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