Thomas Edison once decreed, “There’s a way to do it better – find it.” True to this sentiment, when the founders of fashion brand Incu, Brian and Vincent Wu, were looking to integrate their head office and warehousing into one location, a long skinny site that was once home to a mechanic’s workshop in Sydney’s Rosebery stood out to them as a place where just such an opportunity seemed possible.
The brothers called upon their longstanding collaborator Kelvin Ho of Akin Atelier, who they had worked with for a number of years in developing Incu’s physical retail identity across a number of sites in
