Entrepreneur

Where Will We Be in 2030

WHAT WILL OUR world look like 10 years from now? It’s impossible to know for sure, but Mauro Guillén has at least some of the answers. He’s an expert on global market trends, a professor at the Wharton School, and the best-selling author of the recent book 2030: How Today’s Biggest Trends Will Collide and Reshape the Future of His prediction, in short: The business world of 2030 will look very different from today—but that can be a good thing for entrepreneurs. It just takes some practice in observation, a reassessment of who the customer is, and a change in the way we find connections.

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