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  • Entrepreneur

    Narrow Audience, Big Payoff

    Dec 01, 2020 2 minutes
    by STEPHANIE SCHOMER

    afael Alvarez knows how to serve his community. In 1986, Alvarez, who was born in the Dominican Republic, was living in New York with his parents and set out to start a tax-preparation business to serve the Latino market—folks like his own mom and dad. It was a smart instinct. Today, there are more than four million Hispanic-owned businesses in operation

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